Creation of an Area Brand in the Protected Territories of Mount Etna and Alcantara River

Valerio Salvatore Del Fiume*; Anna Aloi; Mario Strano; Agata Matarazzo; Emanuele Alberto Zappia; Pietro Mangano

doi:10.37871/jbres1457

Review Article

Creation of an Area Brand in the Protected Territories of Mount Etna and Alcantara River

Journal of Biomedical Research & Environmental Sciences article abstract with citation details, DOI, publication dates, subject areas, full text links, and references.

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Open Access

Article Type Review Article

Subject Environmental Sciences

OCLC 9506587064

Valerio Salvatore Del Fiume*, Anna Aloi, Mario Strano, Agata Matarazzo, Emanuele Alberto Zappia and Pietro Mangano

Issue: Volume3-Issue4

Pages: 408-412

Received: 2022-04-25

Accepted: 2022-04-28

Published: 2022-04-29

Abstract

The implementation of an efficient and effective strategy, capable of relaunching the economy of a territory and increasing its attractiveness, is now more desirable than ever. Among all possible tools, a particular European discipline has certainly found confirmation in areas with a high presence of quality productions and areas with a high sustainable value supply: the Area Brand.

The aim of this paper is to increase the awareness of the readers about these approaches, related to a territory with a great development potential and a high capacity of arousing great interest even among overseas consumers and stakeholders. In particular, we considered the Sicilian territory related to Protected Areas of Messina and Catania, located in the area of "GAL Terre dell'Etna e dell'Alcantara". In this work, the brand implementation process starts with the preliminary phase, specifically with the mapping and evaluation of the production processes that may be useful and functional to a possible targeted integration of this strategy.

FullText HTML FullText PDF DOI: 10.37871/jbres1457

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How to cite this article

Del Fiume VS, Aloi A, Strano M, Matarazzo A, Zappia EA, Mangano P. Creation of an Area Brand in the Protected Territories of Mount Etna and Alcantara River. J Biomed Res Environ Sci. 2022 Apr 28; 3(4): 408-412. doi: 10.37871/jbres1457, Article ID: JBRES1457, Available at: https://www.jelsciences.com/articles/jbres1457.pdf

Subject area(s)

Biosphere Interactions

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